Raised in a record store, I was selling headphones and records before the age of five. My father turned it into a video store in the early 80's; one of the first in the nation. My earliest memories from childhood are built on both sound and cinema.
I've since produced hundreds of broadcast advertisements for some of the most successful brands in the world. I pride myself in building lasting relationships with agencies and artists; striking a delicate balance between the business and the creative.
Career includes producing credits with directors + artists:
Simon McQuoid, Christopher Guest, David Mamet, Randall Einhorn, Phil Griffin, Peter Darley Miller, Danny Ducovny, Gentlemen, Jeff Tomsic, Steve Fuller, Brett Simon, Brett Froomer, David Dobkin, James Frey, Lisa Cholodenko, David Horowitz, Goetz Brothers, Olivier Gondry, David Rosenbaum, Tim Hamilton, Malerie Marder, Neil Tardio Jr., Pam Thomas, Caitlin Felton, Richard Sears, Warren Kushner, Jason Goldwatch, Marcos Zavitsanos, Russell Bates, Tyler Spindel, Doug Nichol, Matthew Welch, Robert Ascroft, Javier Aguilera, Andrew Christou, Bob Purman, Joe Nussbaum, Stephen Kessler, Rosey, Lester Perkins, George Cawood, Dan Milano, Spencer Chinoy and Sean Baker.
MARK HYATT
producteur + entrepreneur + admirateur
M: 323.251.5404 | M: 917.310.1714
skype: hyattsite | twitter: hyattsite
hyattsite.com | hyattsite.me | hyattsite.info
Advertising and production executive who has broad experience partnering with prestigious filmmakers on large brand equity projects for national and international agencies.
I pride myself in building lasting relationships with agencies and artists; striking a delicate balance between the business and the creative. I like complex projects that challenge creative boundaries and my professional limits at the same time.
My career includes experience producing hundreds of broadcast advertisements for clients in the automotive, entertainment, fashion, food, pharmaceutical, retail and technology industries.
Content producer leveraging my experience with advertising agencies, production companies and directors to produce engaging content for broadcast and online distribution. Core focus remains on commercial production with brands and my ongoing relationships with filmmakers and digital artists. Social television and the integration of second screen technologies within traditional advertising platforms remains an ongoing commitment.
Recent projects include work with @Radical Media, Digital Domain, Imperial Woodpecker, Go Film, Decon and Mekanism as well as the contextual advertising platform Moogi.
Founded a creative studio that specialized in broadcast campaigns for national and international brands. The production company partnered with a group of award winning directors and designers that combined strengths in different visual mediums to create a unique integrated workflow.
Projects executed while operating the company included national broadcast campaigns for Kmart, Sallie Mae, NASCAR, Children's Hospital of Orange County, CBS Eco Media, Cricket Wireless and Verizon among others.
Produced live action national advertising campaigns for Amgen, ATT, Anheuser Busch, Carrier, Coors, Crayola, ESPN, Federal Express, Healthy Choice, John Hancock, Kimberly Clarke, Lexus, Microsoft, Oscar Meyer, Partnership for Drug Free America, Southwest Airlines, Sony, Toyota and Verizon. Collaborations with directors include David Dobkin, Caitlin Felton, Christopher Guest, Tim Hamilton, Simon McQuoid and Neil Tardio Jr.
Hired and organized large personnel crews on short-term contracts. Produced live action national advertising campaigns for American Online, Capital One, Chevy, General Motors, Proctor & Gamble and Subway. Collaborations with directors include Lisa Cholodenko, Olivier Gondry, Illegal Artists, Doug Nichol, Ramon and Pedro and Warren Kushner.
Collaborated with director Richard Sears to produce a live action campaign for Burger King. Project was used to promote The Hulk through strategic partnerships with Marvel Entertainment and Universal Pictures.
Professional language fluency with an active network of bi-coastal vendors, talent agents, unions and below-the-line production staff. Collaborated with director David Mamet to produce a live action advertising campaign for Ford Motor Company.
Maintained ongoing and up-to-date knowledge of union rules, on-set technology, accounting guidelines, and efficiency trends in the industry. Produced live action national advertisements for Coca Cola, Coor's, Countrywide, Kellogg's, Labatt's, NASCAR, Reliant Energy, Seven Eleven and Zellers. Collaborations with directors include Spencer Chinoy, Andrew Christou, Joe Nussbaum, Bob Purman, and Pam Thomas.
Freelance producer for NBC Universal focused on the creation of promotional advertisements for television shows such as Whoopi, Last Comic Standing, and other high profile NBC properties. Created budgets and schedules on short time frames to successfully meet aggressive marketing and creative expectations.
Produced one-hour pilot Greg The Bunny for IFC with ensemble cast including Jon Favreau, Seth Green, Martha Plimpton, and Sarah Silverman. Negotiated DGA ‘multiple director waiver’ for the three original series creators. Executed SAG union agreements, insurance policies, errors and omissions detail, location agreements and original character licensing.
Co-Produced first season of USA Networks episodic television series, G vs E, which continues to be nationally syndicated. Submitted daily, weekly and monthly reports for costs and production procedures to studio executives overseeing funding. Worked simultaneously on pre-production, principal photography, and editing. Experience in union negotiation with limited funding to solve labor differences.
Produced an independent film written and directed by James Frey. Drafted budget, schedule and strategy for the film while serving as the creative producer for the director before and during principal photography. Ensemble cast of this award winning film includes Karen Black, Michael McKean and Danny Nucci.
By Mark Hyatt
Love and Germophobia was produced last year with Tyler Spindel who wrote and directed the eleven minute comedy. We submitted the film to the Just For Laughs Comedy Festival in Montreal last summer and it was not only accepted but won the honor of Best Short Film. A great start to the festival circuit as Montreal is very competitive and a great showcase for comedy. It has since been accepted into several more festivals including the LA Comedy Festival with additional wins at both the Milwaukee Film Festival and the HollyShorts Film Festival.
The film has a great cast that includes TJ Miller, Kurt Fuller, Gerry Bednob, Kelly Stables and Angela Trimbur which has also led it into some audience choice awards. It’s a great experience to see the different audiences react in different ways. I’m always surprised how much a viewing experience and an audience is contingent on the time and place. Last week it received laughs at the Irvine Film Festival during several moments that were quite different from the other screenings.
Additional producers on the Love and Germophobia include Alex Cohn, David Storch and Jared Sandler. All of us are indebted to all of the amazing crew that helped make the film successful; including our talented cinematographer Todd Dos Reis, our amazing editor Adam Svatek of Beast Editorial and Robert Ascroft who graciously photographed and designed the poster for the film.
By Mark Hyatt
Commercials produced for broadcast these days often live online in some shape or form. Televisions, tablets, desktops, laptops are all the same value proposition to the viewer with a wide distribution of media costs and risks to the clients. Not all pay offs are equal in the end and it would seem like few can compete with the return shown by the Samsung Galaxy Note 10.1 Tristan Eaton film I produced with Jason Goldwatch and Decon last summer. The two minute piece showcasing the artist’s use of the tablet in “a day in the life” has garnered over 3.4 million views on You Tube alone with who knows how many more on other third party sites. The commercial was shot at Eaton’s loft space in downtown Los Angeles with relatively new Canon 300 digital packages via Cheil USA.
An article on Search Engine Optimization confirms the professional gaffe many people engage in while pursuing a digital presence. With so many social media companies tailoring user interfaces to personal information there is constant chatter about having too much information online. While this certainly rings true with some people’s inability to curate their public image it remains true that professionally you are more likely to suffer from not being found online than you are to suffer from too much exposure. Key to have the right information to be available to the right people. Try for instance having a name like Mark Hyatt and battling the suggestion “Did You Mean, Park Hyatt” in search results. One of the take away messages from the article is to include rich links in the body of your websites. Power of association at work which is a necessity everywhere in our lives; digital and otherwise.